60-Million Businesses Have a Facebook Page

In an era where social media use and online experience accounts for much of how we spend our days, business owners, for years, have had to adapt to rapid technological change and develop their presence online. Facebook is one of today’s most popular social networking sites, and according to VentureBeat, is home to millions of business owners and their pages to garner more attention and increase their revenue. Though Facebook offers different features for business owners who utilize the platform, they can’t rely on Facebook pages alone for their businesses to thrive.

If Your Business is Not Online, You Don’t Exist!

People are searching daily on the internet for products and services before deciding to buy. For many people, if they can’t find you in Google, you don’t exist! To grow your business, having a website will help build your online presence. It is the core of your marketing strategy and should be your priority.

Business Websites Build Credibility

Though Facebook pages allow businesses to engage their customers uniquely, having a website is necessary for building a business’s credibility. Websites are an essential marketing tool and let new and returning customers know that your products or services are legitimate and can be trusted. Unlike having a Facebook page, a website can offer functionality that draws the attention of customers, building credibility even more. Without credibility, it can be difficult for a business to attract or retain customers.

Websites Promote Your Business 24/7, 365 Days a Year

Along with functionality, websites act as a 24/7 online office or showroom that is open 365 days a year. It gives customers the ability to find information or purchase a business’s products or services at any time. Furthermore, this online office, so to speak, has global reach; diversifying clientele and increasing potential for business development on a larger scale. Facebook pages are limited and lack the bandwidth that websites can provide for business owners who want to grow.

Turn Your Website into Your Best Salesperson

A business website is one of the most powerful sales tools. Business websites can serve as your company’s online brochure that showcases your products or services. If properly designed, displaying beautiful images and having a clear copy on a business’s site will engage the visitors to see and learn more about your products and services that will eventually convert them into customers.

Conclusion

To sum it all up, a website is the core of your online presence. Though social media sites like Facebook have the potential to help your business grow, someone looking to build their presence online should start by investing in a website. Afterward, it might be time to consider utilizing social media platforms for more growth. A well-curated website and Facebook page can work hand in hand for digital marketing success.

A simple and modern business website is easy to make with WordPress. WordPress is a great tool that many people who want to build their website use, and the functions offered through site allow business owners to personalize their online brand at a fairly low price.

Another way to create a website is by having a professional do it for you. Professionals can be a good way of helping create an effective site because they know that designing a site is more than just the way it looks but creating a strategy to turn visitors into potential customers. It may cost a bit more than doing it yourself but hiring a professional to create your site is an investment you’ll want to make to guarantee a successful site for your business.

A modern and effective website need not be expensive. Contact us today to get a FREE Proposal for our Website Design Services.