A Branding & Social Media Marketing Company

Consulting & Coaching Services

Get valuable business and marketing insights to grow your business during the course of our social media marketing implementation.

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Consulting & Coaching Services Inclusion

Our consulting and coaching is part of the package when you outsource your social media marketing to Brand By Design Co.

The moment you hire us, we become your partners in growing your business. We collaborate with you every step of the way to build a strong brand and ultimately help you gain more sales. Being your partner, we are committed to deliver real results for the success of your business.

How we build and implement your social media marketing plan

Marketing Audit

Our digital marketing plan strategy begins by assessing your current online and offline marketing activities. The goal is to see what’s working and what isn’t and identify areas for improvement.

Competitor Research

We identify your competitors and take a look at their online tactics. A good competitor analysis will help us make informed decisions about your brand’s strategy that will help your business stand out.

Customer Avatar

Identify your ideal customer by developing a detailed customer avatar or buyer persona with all the relevant information. This will allow you to create content that they will like and target them more efficiently.

Social Media Channels

Now that we know your ideal customer better, we will utilize the social media channels that matter to them and create a strategy for each. We will then set up your profiles, or help you optimize existing ones, for cohesive branding.

Content Strategy

Create and curate engaging content to post on your social media channels. Content is not just about posting frequency. It is about understanding the customer journey and creating the right content for each stage of the marketing funnel.

Content Calendar

It’s important to have a plan in place for when to share content to get the maximum impact. The calendar will list the date and times we will publish the post on each channel. Having a calendar ensures posts are published consistently.

Listening & Engaging

Listening to what people are saying about your brand is an opportunity to learn more about your audience. Knowing how they feel will help us improve our marketing strategy. Engaging and responding in a timely manner builds trust.

Track & Analyze

Getting results is our main priority. Tracking and analyzing the key metrics of our campaigns, whether it’s website traffic, brand awareness, or sales, demonstrates the impact of our social media marketing efforts on your business.

Test & Refine

Social media marketing is never static. What’s working today may not work tomorrow. The pace of technology is quite intimidating. The best brands keep up to speed. We are continually re-evaluating our strategy, testing, refining, and implementing changes.

Talks & Workshops

Hello I’m Carlo Mesina. I am a business consultant, digital marketing specialist, and founder of Brand By Design Co. Being an entrepreneur with more than 20 years of experience allows me to create strategies that bring real results to grow your business.

I receive invitations to give talks and workshops for events and seminars. Here are some of the topics that I have given before: